award winning fitness business training and performance coaching for owners and teams 

30+ year Australian Roll of Honour Inductee, multi award winner and international industry veteran Amanda Bracks has created the most powerful fitness club business training program to boost your team's skills and performance.
LEARN MORE

Sales Training and Business Coaching. Anywhere, Anytime FOR THE FITNESS INDUSTRY

Welcome to the Fitness Management Training Library, a phenomenal training program created from over 3 decades of outstanding member growth, proven strategies, and award-winning success, to boost your processes, train and motivate your team and help your fitness club or wellness studio grow income and profit.

Let us help grow your income, systems and business

The Fitness Management Training Program is performance coaching for you and your team designed for your;

  • Fitness Club

  • Leisure Centre

  • Sports Complex

  • Pilates or Yoga Studio

  • Personal Training Studio

  • Outdoor Training Business

  • How do you sell more gym memberships? This training program will boost your team’s understanding of the customers experience, help them gain confidence closing sales, improve your lead to sale conversion ratio, understand statistics and targets, fine tune language, scripting and processes to boost membership conversions and ensure the team have the tools for a sustaining long-term pipeline of leads for your fitness club or studio.

  • Understand the importance of exceptional customer service and its impact on member retention from answering the phone to looking for cues and clues of exercise adherence to handling customer feedback and complaints.

  • Master the art of running a successful fitness club, from operations to planning, marketing and member retention, attendance and satisfaction. Management is multi-facet, and you’ll have everything you need to boost your confidence and effectiveness as a fitness club or leisure centre manager.

  • Learn how to boost sales and growth in a yoga studio, Pilates studio or boutique fitness business ensuring success. From managing your team to marketing and sales and running retention campaigns, you’ll have everything you need to feel confident in running and growing your wellness or fitness studio.

  • How do you plan your marketing for your gym, leisure centre, yoga or Pilates studio? Master marketing plans and strategies including referrals and local area marketing channels tailored for the fitness industry, driving membership growth and brand awareness. Learn how to plan your activities daily, and monthly and plan your marketing campaigns with assistance on the types of activities that are effective.

  • How do you grow a personal training business? Acquire the sales and business skills needed to build a thriving personal training business, ensuring client success.

Take Action

〰️

Take Action 〰️

start training today

Boost your skills in membership sales, marketing, operations, retention, and leadership, tailored for the fitness industry.

Your Fitness Management Membership includes;

  • Unlimited access to our On Demand Training Library

  • Over 170+ lessons and resources

  • 24/7 access for convenience for your team

  • 30 day comfort guarantee

GET STARTED

What our clients say

  • “Working with Amanda has been an amazing experience for our team at Fernwood”

    John Carter, VP of Marketing at Fernwood

  • "Amanda is the "go to" person when it comes to all things fitness industry related be it sales strategies or marketing ideas. Her passion and enthusiasm for getting the job done and in inspiring her clients to make a difference to their members lives is infectious.”

    Michael Kessissoglou, Owner Verve Active Health Club

  • “Amanda’s knowledge and understanding of marketing, sales and promotions is only surpassed by her willingness to share this and the energy and passion by which she presents it.”

    Klara Payne, Maitlands

  • “Amanda Bracks is a super star within the health and fitness industry, at Empire Fitness Centre we had a successful club already but we started to lose energy and motivation to drive our club to the next level. With the help and guidance of Amanda, we have increased membership, increased retention, streamlined procedures, decreased out-goings and increased profits! Not only that but we have added more value for our members, which is one of our main priorities. Amanda has brought back the energy and motivation not just in me but also in our whole team. I would highly recommend Amanda to any health club or personal trainer wanting to take their business to the next level. EFC loves you Amanda!”

    Ari Hamalainen, Empire Fitness centre

  • “Hi Amanda, Just a quick email to say thank you for the training yesterday – we got some fantastic ideas form it!! I’ve started reading the book last night!! Thanks again – would love to be able to meet again and get some more fab ideas!!”

    Stacey Kuster, Fernwood Belconnen

  • “Amanda is a rare talent in that she combines a number of skills: * Marketing – she excels in low cost guerilla marketing * Sales – she knows how to recruit, train and manage a sales team * Speaking – she is a very competent presenter and trainer On top of all this, she is a constant student, learning from others and great reader, which keeps her up to date”

    Jamie Hayes, Director , Health Inspirations

  • “If you ever think sales are starting to become boring and you start to lose motivation, or you even start to take rejections personally, all you need is a session with Amanda to bring back you mojo!”

    Mireilee Bucher, Blackwood

  • “I just wanted to thank you for all your help as I honestly do not think I would be sitting on the membership base I have presently without your help and ideas”

    Diana Williams, Founder and CEO , Fernwood Fitness Franchise

  • "Amanda is a pocket dynamo!!! Her energy, knowledge and enthusiasm are infectious... The energy and delivery of her presentations have inspired and encouraged me to strive for excellence in the areas of sales and customer service. Highly recommended presenter."

    Lee Squire Fernwood Fitness Ballarat

  • “Amanda is simply amazing. Her knowledge of our industry coupled with her enthusiasm and friendly personality make her a joy to work with. She is a valuable asset to our overseas business. Any fitness business who is looking to boost profits and streamline operations should consider Amanda!”

    Chris Batchelor, Director , Vitality Marketing Group

  • “Thank you soooo much for that training session. I have NEVER seen sales staff so pumped after a session. They were so positive and truly have applied it to their sales strategy. Everyone is asking for more. You’re addictive and have an awesome technique.”

    Louisa, Manager , Re-Creation Health Club

  • "Hi Amanda, Just getting round to writing up my notes from your seminar on last Thursday. Can I say that it was FANTASTIC. My team and I came away with some great ideas, excitement and belief. I will keep you posted on what and how we implement some of you suggestions."

    Mike Francis, Gym Manager , Northern Arena New Zealand

  • "I cannot recommend Amanda highly enough; she is truly an asset to any organisation looking to enhance its sales performance. Amanda possesses a remarkable ability to engage and relate to all members of our staff, from those with just a few weeks of experience to our veteran salespeople with over two decades in the field. Her extensive knowledge of sales and her dynamic training approach have been instrumental in bringing our team together as a cohesive unit. Most importantly, under Amanda's guidance, our team has consistently met and exceeded their targets. We continue to work with Amanda to ensure our team remains sharp and gets the best out of their skillsets. Highly recommended!"

    Danka Bakic, Fernwood Fitness Castle Hill

  • Working with Amanda has been the best business and personal decision I've ever made. Amanda's wealth of experience and knowledge is just the tip of the iceberg! Very shortly after working with Amanda, I realized that I'm not just learning how to grow my business, she was also helping me grow as a business owner which was the key to our long term success. It's not the cookie cutter approach, Amanda gave me the harsh truth on where we were going wrong, process which my entire team believed in and strategies for a variety of scenario's. We were struggling to grow our member base and losing members on a monthly basis. After working with Amanda over the past 12 months we have grown our member base by 54% with a projected 50% growth over the next 12 months. Amanda's strategies & business growth solutions are smart, tangible, measurable and can be taught.

    Adala Bolto, Owner , Fernwood Fitness, Ryde NSW

  • Amanda would have to be one of the most credible and well respected professionals in the business side of the fitness industry of Australia. I have had the pleasure of knowing Amanda professionally for nearly 10 years. I have witnessed personally the talents and skills Amanda has regarding growing fitness businesses here in Australia from sales and marketing to personal development. Amanda would have to be one of the most passionate persons I have ever met. Amanda helped me grow my fitness business years ago from a struggling fitness studio to a profitable business. I cannot speak highly enough of her, as she is one of, if not the best in the industry. So much so I have even had Amanda out as a consultant to present on lead acquisition to my Real Estate staff in my more recently owned business.

    Paul Emanuel, Director , Kore Property Group

  • "Amanda's interest and love for her profession make her a force to be reckoned with. Her know how, and skill in marketing has helped make a much brighter future for Vision Bella Vista and myself. I am eternally grateful for all the help Amanda has given me, and can't wait for any further advice that I’m sure will open many doors to success."

    Dean Williams, Owner Vision Personal Training Parnell, Ponsonby, Takapuna NZ

  • I just wanted to thank you for all your help as I honestly do not think I would be sitting on the membership base I have presently without your help and ideas

    Rebecca Hannon, , Contours Richmond

  • Through training and her personal example - Amanda inspires people to believe in themselves and massively expand their abilities. This and she has the rare skill of being able implement her ideas almost as soon as she has conceived them! There is no one I would rather have on my team

    Ben Saravia Body Express Club Manager

  • "Amanda was a tremendous role model and mentor for me during my time with LeisureCo. Amanda's passion for marketing and customer acquisition really filtered through the team which was proven in our outstanding results. It was a few years since I worked with Amanda yet I still attribute many of my qualities and skills in marketing to what she taught me."

    Clint Salter, CEO Dance Studios Associatio

  • Amanda really knows her stuff! She has helped our team decrease fear, increase KPI adherence, increase motivation and above all else, increase results. I couldn't recommend Amanda and her book; Changing Lives highly enough. Thanks heaps

    Travis Bell, The Bucket List Guy

  • “I have had the pleasure to have known Amanda Bracks in the fitness industry for 30 years and have the pleasure to work for her as one of her leading Pilates Instructors and mentors. Her incredible ability to build a successful business alongside building a phenomenal team of highly prized instructors, was the result of her business skills and approach to business. She not only inspired us all, but she carved the way for many of others to build our own businesses. On a personal level she has been a huge influence on my life, supporting and mentoring me through challenging times, equipping me with the tools to pursue further development projects as a Pilates educator and influencer. I highly recommend Amanda to any new business owner, studios, gyms and corporate companies who wish to excel in all areas of business development.”

    Charell Berg, Pilates Specialist and Influencer